The Top Social Media Platforms for Business Owners
Updated: Dec 26, 2019
Today, calling most people obsessed with social media would be an understatement. With over 2.77 billion users worldwide, you can bet that your customers are probably on their smartphones at this moment checking their social channels - whether it’s to send their friends adorable cat GIFs or request help from your business’ customer support. What does all this craze really mean for your business? That there’s no better time to take advantage of this market space. Here we’ve compiled information on the most popular social media sites (Facebook, Instagram, Twitter, and LinkedIn) and tips for your business to correctly find its presence on them.
Each platform gives your brand the opportunity to prosper from the way that you convey your business to your interactions with customers. So for starters, you’ll want to be familiar with the term social media marketing: the process of curating and sharing content specific to each social media site in hopes of achieving certain business-related initiatives. Not only will you need to share content on each of these platforms, but you’re also inclined to engage with users via likes, comments, and responses of many other forms. Let’s hone in on the specificities of each major social platform.
Facebook is not the oldest platform (founded in September 2006), but it is the most prominent. In other words, if Facebook were a country, it’d be the largest one in the world with its massive number of users marked at 2.27 billion per month. It’s a dominant place for everyday users to form connections with friends and businesses, share news, feelings and photos, and many other things you wouldn’t imagine (shop, sign up for events, rate your business, seek social media customer service, etc.). And although Mark Zuckerberg’s platform is no longer considered the most popular kid in school, the company is constantly working hard to stay relevant by coming out with new features nearly every month. Therefore, your business will certainly find it worthwhile to push its way through the crowd and find a place suitable to set up shop.
How to create a Facebook Business Page
For your business, you should start with a Facebook Business page. Consider this the Yellow Pages of the Internet today, as pretty much every business has one. If you need help getting started, this guide to creating a Facebook Business Page is your new best friend. After establishing your page, you can upload all of your relevant business information: Business hours, address, phone number, a description of your company, logo, cover photo, and most importantly a link to your website.
How to create and share content on Facebook
Once you have a Facebook page, you can start sharing content. Ideally, you should publish once a day, mixing original content with content you find online that’s relevant to your customers. (Of course, always ask for permission and give credit when you’re sharing someone else’s content.) But, we know that daily posts are not an easy task, which is why you should just focus on publishing consistently, even if that’s three times a week. It’s important to show your community and Facebook’s algorithm that you’re active on that platform and that they should know what to expect from you.
Maybe you’re afraid that the mere creation of an original post will take you too much time and resources? Social Posts by Wix, available in your site’s dashboard as part of Ascend, gives you stunning, personalizable, and free templates to easily create posts for every social platform. Your content on Facebook, and all of your social media sites, should be easily consumable as well as evoke an emotion from your audience. You can focus on social media ideas like these, as well as behind the scenes content, short videos, blog articles, and beautiful images. Sometimes it’s necessary to post informational content, such as in the case of a major announcement about your products (i.e., a product launch). But, avoid sharing this content on a regular basis in order to not spam your community. Lastly, a growing trend among businesses today is user generated content (UGC), which is content produced by your consumers themselves. On top of saving you tons of time in the creation and production process, it shows that you care about your community’s opinions enough that you want to make them proud. You will also capitalize on their own community of users, who will be more likely to share and like with their own friends too - creating a multiplying effect of engagement with your very own products and services.
How to promote your content on Facebook
Frustrating, but inevitable: due to the selection operated by the (always evolving) Facebook algorithm, not all of your hard work will appear on your followers’ timelines. To avoid this limitation imposed on your organic reach, you’ll have to consider paid ads. Fortunately, Facebook houses interesting ad opportunities for any budget - which will enable you to start with a small budget in order to test and get better with time. Not only can this promotion be highly affordable, but it’s also extremely capable of providing extensive targeting opportunities, for you to make sure you reach the exact people on the network (including, of course, potential clients). The settings enable you to specify (and practically pinpoint) the age, location, and other demographics and characteristics of the users you want to market to. Ready to start? All you need to do is create an account in the Business Manager tool from within your Facebook Business Page, then follow this guide to create a Facebook ad.