7 Indispensable Online Tools to Promote Your Business

Updated: Dec 26, 2019


Online tools to promote your business

Whether you run a pet grooming business, a tattoo parlor, or a yoga studio, the Internet is a fast, efficient, and fun way to reach out to your audience. It can be through newsletters that you write and send out each week, ads that you create on Google, or a simple status update that you post on Twitter. Any of these will assist you in promoting your brand new business or even a business that you’ve had for years. If you have no prior experience in the world of digital marketing, do not fret dear reader. That’s exactly where we come in. Below you will find some of the best online tools to promote your business, what they are and how to use them to take you to the next level.



Create your own website


Customers now expect businesses - regardless of size - to have websites. So grab the chance to showcase your products and services by creating your own home on the Internet. It’s more than just a virtual address, it’s an all-in-one portal for everything you want to show your customers: your current products, contact details, gallery, videos, testimonials, blog, upcoming projects, and other useful information. You can also set up your own online store and booking system in your website. In short, having your own website is the optimal way to leverage the reach of the Internet in order to grow your brand.



Get found (on Google)


Keeping SEO in mind when creating content for your website is a surefire way to increase traffic. This simply means making it easier for Google, Bing, and other search engines to find your website’s pages, scan the content and save it in a massive library of web pages. Then, when a person looks for something online, the search engine will then consult its database and pull up the most relevant pages for that specific query. So how do you make sure that your site’s pages are optimized? Start by using appropriate keywords in your articles, page titles, and URLs. If you’re not quite sure how to go about keywords, we’ve got this handy guide all about how to find the best keywords and implement them in your site.


If you’re looking for a more comprehensive guide, we’ve got some top SEO tips that you can implement to make sure you’re doing everything you can to climb Google’s echelons. Bonus tip: If you’re a Wix user, you’re in luck as your site comes hand-in-hand with a trusty sidekick that will guide you along the path to SEO Nirvana: Wix SEO Wiz. This handy tool will provide you with a personalized checklist which includes all the steps you need to take to improve your ranking.



Send informative emails


Another benefit to having a website is that it enables your customers to subscribe to your mailing list. Email marketing is a great way to strengthen your relationship with existing customers and to reach new ones. This is where you can feature more in-depth content that is tailored to your clients’ interests. You can also use this to generate excitement about products and services you have in the pipeline. A big advantage to email marketing is that it’s inexpensive and yet it gives you the freedom to produce unique and creative content.



Email marketing can strengthen your relationship with customers


How to send emails to multiple customers at a time, when you already struggle to understand the difference between CC: and BCC:? This is where an intuitive newsletter solution for businesses comes in handy. With Email Marketing, you can customize your newsletter to suit the design aesthetic of your business. A magazine style layout, for instance, enables the recipient to view snippets of each article to get readers interested in the main body of the story. They can include images and also links to different parts of your site which helps get your pages more traffic. And as we know, more traffic means more exposure on search engine results (more on that in a bit.).



Join the social frenzy


Having a strong social media presence can make a significant contribution to your company’s success. It allows your visitors, potential customers, and existing subscribers to see that there is someone behind the company who is interested in their opinions and customer feedback. It also enables them to engage with other users, which helps in building your community as a whole.


These channels also provide outlets where your customers can quickly ask questions and get answers about your products and services. Nowadays, customers expect companies to provide