How to Boost Your Knowledge Base SEO
Updated: Dec 28, 2019
When your customers have questions, they usually head straight to one place: Google. Therefore, it’s really important that your answers appear high up in the results, before anyone else’s. After all, you are able to provide the most accurate and trustworthy information about your products and services - and you want all of those web browsers to get their information straight from the source. This is exactly why you need to start thinking about your SEO. Let’s rewind for a second: SEO (or Search Engine Optimization) refers to the practice of optimizing your pages so that they appear in better positions on search engine result displays.
If you didn’t know by now, maintaining a knowledge base is actually great for your SEO. By doing so, you’re creating more fresh content that search engine bots can crawl (this is a good thing! Bots love a fresh serving of content). Plus you’ll be able to tackle important keywords that your clients are searching for. But just having a help center isn’t good enough. You need to consciously work to make it completely SEO friendly in order to stand a chance in the ranking.
If you don’t know where to get started, don’t worry. That’s where we come in. Here are some tips that you should know in order to boost your knowledge base SEO.
01. Add titles and descriptions
SEO titles and descriptions are a part of your metadata. And they are absolutely crucial, as they’re the first place search engines will go to understand the context for your content. This makes it easier for your page to be pulled up as a result for a relevant query made online. The funny thing about metadata is that while the bots are consuming it like the neighborhood bookworm, you can’t actually see it on the page itself as they are implemented into your site’s code (hilarious stuff, we know).
Don’t fret, though, there’s no need to go fiddling around with never-ending steps and menu options. Changing your SEO settings for your metadata is actually super simple. And what’s more is that, with Wix Answers, you can set parameters so that you don’t need to think about the SEO titles and descriptions for each one of your knowledge base articles. It will automatically define your metadata based on dynamic placeholder text. All of this magic happens in the SEO settings of your knowledge base. You can define the SEO title and descriptions for the following pages: homepage, category pages, articles and search results pages (i.e. when someone performs a search within your help center a page appears). You can consult the full step-by-step guide over here.
02. Structure your content
As it turns out, search engines like Google are a bit obsessive about order. They just love when content is structured in a hierarchical way. Not only does it make it easier for them to understand which are the most important elements they need to comb through, but the side effect of enhanced navigation also makes for a better user experience. This is exactly why your Wix Answers knowledge base comes ready with set categories that you can customize, and a beautiful homepage for your visitors to navigate through.
Another place where structure is key is the articles themselves. By simply formatting your text, you’re giving search engines indications about the hierarchy and flow of your content. How? Well, each format has a special html tag (from H1 to H6) that indicates its place in the order. Think of it as a newspaper: The most important headline will be H1, the following subtitle H2, etc. You get the idea. In your Wix Answers knowledge base, your article title is automatically set to be the H1, and you can easily add large (H2), medium (H3), and small (H4) subtitles within your article.
03. Improve your UX
There are over 200 signals that make up Google’s ‘secret sauce’ algorithm, which tends to make SEO a highly debated topic among industry professionals. One thing is known for sure: giving your site visitors the best experience possible will benefit your ranking. After working in the web design business for over 12 years, we’ve come to learn a thing or two about the field of UX, which has helped us build the most intuitive help center for our own users.
It takes a mere three seconds (yes, three!) to judge a web page, and if visitors aren’t finding answers, they will defin