10 Exceptional Customer Service Quotes to Inspire You

Updated: Dec 8, 2020


inspiring quotes customer service

Customer service has had a significant paradigm shift in the minds of businesses, whether they are established companies or growing startups. It’s no longer just about solving problems, taking phone calls or answering emails all day - it’s an entire philosophy that drives every single decision you take, from the conception of your products to your recruitment policy, to the choice of a relevant help desk software.


Of course, it takes a lot of time, trials and errors, and honest thinking to define your own customer service motto. Listening to what successful entrepreneurs have to say about the topic cannot hurt either. So take a break (to clarify, this doesn’t mean putting your customer on hold) and check out these ten inspiring customer service quotes by famous authors, thinkers, and leaders from various industries:



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“Your most unhappy customers are your greatest source of learning.” - Bill Gates, Founder, Microsoft
“Your most unhappy customers are your greatest source of learning.” - Bill Gates, Founder, Microsoft

“Customers often know more about your products than you do. Use them as a source of inspiration and ideas for product development.” - David J. Greer, Author
“Customers often know more about your products than you do. Use them as a source of inspiration and ideas for product development.” - David J. Greer, Author

At the core of every brand lies the desire to staying up-to-date and, even further, keep on improving. This is why customer feedback is such an essential practice. More precisely, there is a great deal to learn from unhappy and difficult customers. These key players in your business reveal the imperfections of your products or services. They are nothing but a blessing in disguise. It just requires you to change your mindset and realize that, most of the time, when complaining (even publicly on your Facebook feed), these customers aren’t so much trying to antagonize you, but rather giving you a second chance to prove yourself. Having a trained support team and the right help desk software will enable you to provide your customers with everything they need to express their grievances. In return, you will gather unique insights on how your client base feel about you and, if necessary, apply their valuable feedback straight into your product.


One interesting example starts off in the laundry rooms of the Dorchester Collection - a line of high-end hotels around the world. After a rise in customer complaints about damaged luxurious apparel, new measures had to be taken to prevent this lingering dissatisfaction. Ana Brant, the Director of Global Guest Experience and Innovation at the hotel, not only compensated guests, but used this experience to understand what exactly was needed. She hired a luxury goods expert, trained employees on fabrics and fashion design, and added a personal note to every garment explaining how they cared for each item. As a result, the company increased customer satisfaction, and filled in the expectation gap between the brand and their clients. The moral of the story: it’s not about fixing one challenge, but rather, always being on the lookout for new opportunities that will make your business more successful.



Touching the intangible


“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”. - Maya Angelou, Poet
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”. - Maya Angelou, Poet

“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.” - Richard Branson, Founder, Virgin Group
“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.” - Richard Branson, Founder, Virgin Group